Mom’s Happy Hour: A Prime Target For Wine Marketing
KT Winery launched its label “Mom Juice” in 2021 as what its Chief of Operations and Head of Strategy and mom of three Macie Mincey called an “accidental brand.”
KT Winery CEO Kristin Taylor, while acknowledging Mom Juice as a nod to the colloquialism of the term, also speaks about the label as an homage to her mother. Her mother introduced her to wine from a young age, returning from Navy deployments with wine from all over the world and displaying it for Taylor and others to see. It seems a young Kristin Taylor dreamed over those bottles to one day establish KT Winery.